The Nike logo comes from with great simplicity yet is a powerful one. The Greek Godess of victory was called Nike. The logo was derived from her wing, ‘Swoosh’. It is said in the Greek mythology that Swoosh is the provider of massive power amd motivation to the warriors which absolutely makes it the perfect logo for an active wear brand.
A team of two brothers-in-law, Burt Baskin and Irv Robbins, initially began with their independent business ventures of selling ice-cream which later converted to a joint venture called the Baskin Robbins Ice Cream. The logo “31®” that represented a flavour for each day of the month was to them by a local agency. But the current logo has a B and R with an inscription of 31 in it along with the name.
A nation-wide logo competition for Aadhaar was launched in 2010 and Atul.S. pande emerged the winner, receiving Rs. 10,000 in prize money. The Aadhar logo is primarily composed of three parts namely, the Sun and the finger print and the text below the logo. The sun signifies brightness, progress and development of the masses. The fingerprint design in red, which also alters into an iris represents the use of these in the identification process.
The famous online retailer, Amazon, has a fascinating logo which denotes the enormity of the store’s directory of items they sell. It also has an arrow moving in the direction from ‘A’ to ‘Z’ , indicating that the store has literally everything from ‘A’ to ‘Z’!
The world-famous sports brand, ADIDAS, is believed to stand for ‘All Day I Dream About Sports’ by numerous people. Although, this is not actually the case. The brand’s name is adopted from it’s founder’s name, Adolf Dassler. It includes here stripes like a mountain on top of the word Adidas to symbolize challenges faced by athletes and inspire them to achieve greater heights.
IBM originally was called International Time Recording Company (ITR).Before it came to be known as the international Business Machines Corporation, it went to through several name and logo changing phases. The current logo has horizontal stripes forming the letter IBM which are indicative of the ‘speed and dynamism’. Blue color was selected because it projects strength and dominance of the company.
Henri Nestle was the person behind the artwork of Nestle’s logo. The logo initially included a little nest along with his family emblem. But later, the logo was edited. But later, the logo was edited to remove the bird’s beak and the three fledlings have now became two to depict an average modern family.
This company has a tree (originally a banyan tree) as its logo. The tree is a symbol of a provider of shelter, food and protection. On close observation, one finds that the tree trunk mirrors the form having three people with their arms raised conveying triumph in achievement. Th broad trunk stability and its multiple branches represent growth
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